LG OLED evo AI G6 gets Hollywood spotlight for next-gen picture quality

• Contributed photo

LG Electronics has showcased its OLED evo AI G6 television to Hollywood post-production professionals, highlighting the TV’s improved brightness, deeper blacks, color accuracy, and reduced screen reflection.

The showcase was held last May at Picture Shop, a post-production company based in Los Angeles. LG invited filmmakers, colorists, and other industry professionals to experience the new OLED TV firsthand.

Among those who attended were veteran color scientist Joshua Pines, whose credits include “Blade Runner,” “Starship Troopers,” “Saving Private Ryan,” “Gravity,” “The Revenant,” and “Old.” Also present were cinematographer Johanna Coelho and colorist Tony D’Amore from the award-winning TV series “The Pitt.”

LG said the OLED evo AI G6 is powered by its Hyper Radiant Color Technology, Brightness Booster Ultra, and α11 AI Processor Gen3. The company said the combination allows the TV to deliver stronger brightness, deeper blacks, and more accurate color reproduction in different viewing environments.

“The picture quality technology presented by the G6 precisely meets what the entire Hollywood post-production industry has long been demanding,” said Pines.

According to LG, the G6 also reduces light reflection by half compared to previous models, allowing viewers to see images more clearly in both bright and dim rooms. The company said the TV recently received a “Reflection-Free Premium” certification from a global certification body.

Coelho said reflection control is important in preserving the intended look of a scene, especially in shows with complex lighting and contrast.

“I think it’s extremely important to have a non-reflective TV to see the color contrast in ‘The Pitt’,” Coelho said. “It’s created by the subtle differences between the ceiling lights, white walls and dark surgical gowns; if light reflects off the screen, that entire intention is lost.”

For filmmakers and colorists, one of the most important elements of a display is how it handles black levels and shadow detail. Pines said true blacks and the preservation of detail in dark scenes are critical to maintaining the creator’s intent.

“The most important element is shadow detail. Every colorist and cinematographer points to the screen and says, “Look at that black.” For professionals in the field, it is the gradation expressed through true blacks and the preservation of shadow detail without artifacts that matters most,” Pines said.

Pines also noted that the G6’s internal video processing has been upgraded from a 10-bit to a 12-bit pipeline, helping reduce issues such as banding and noise in scenes with subtle gradients.

D’Amore said the G6’s improved brightness expands the dynamic range of images, allowing both shadows and highlights to appear more clearly.

“The brighter the TV, the wider the dynamic range becomes, and colors that were previously invisible come to life. The peak brightness achieved by the G6 reveals both the subtlest shadows and the brightest highlights simultaneously. Usually, you have to compromise on one or the other, but with this TV, I ended up making the fewest compromises I’ve ever experienced during color grading,” D’Amore said.

He also said the α11 AI Processor Gen3 helped improve color stability and detail, especially in highly saturated scenes and bright highlights.

Coelho said the audience’s viewing environment matters because viewers do not always watch films and shows in controlled studio conditions. Bright rooms, ceiling lights, and reflections can affect how a scene is perceived at home.

“It’s crucial that the TV produces accurate tones without any glare. The G6 maintains deep blacks while rendering highlights at just the right level. Since that kind of contrast is only possible on a glossy display, not a matte one, I personally prefer glossy displays,” Coelho said.

Pines said LG’s work on image processing helps bring the viewing experience closer to what filmmakers see in grading rooms. He also expressed support for LG’s Filmmaker Mode, which adjusts the picture depending on the brightness of the viewing environment.

LG said the OLED evo AI G6 is designed to preserve cinematic intent by combining higher brightness, deeper blacks, accurate color, and reduced reflections, giving viewers a more faithful home viewing experience.