Canon, NKTI team up for lifesaving blood donation drive

• Canon employees proudly participate in the Canon Marketing Philippines’ Blood Donation Drive, in partnership with the National Kidney and Transplant Institute (NKTI), as part of its commitment to health and community welfare.

By TechWatch PH Staff

Canon Marketing (Philippines), Inc. (CMPI) strengthened its commitment to community health and corporate social responsibility through a blood donation drive held in partnership with the National Kidney and Transplant Institute (NKTI).

The initiative, part of Canon’s Health and Wellness program, brought together employees in a shared effort to save lives and promote compassion. A total of 30 Canon employees volunteered as blood donors, contributing to NKTI’s blood bank to help patients in need of transfusions.

“Every drop of blood is a symbol of compassion and hope,” said Anuj Aggarwal, President and CEO of Canon Marketing (Philippines), Inc. “We are proud of our employees for coming forward to make a real difference. This initiative truly reflects Canon’s philosophy of kyosei—living and working together for the common good.”

NKTI Executive Director Dr. Jose Dante Dator lauded the collaboration, saying, “Partnerships like this highlight the power of collaboration between the private sector and healthcare institutions. Canon’s support directly contributes to saving countless lives, and we hope more organizations will follow their example.”

The company said the drive is part of its ongoing efforts to promote health, wellness, and community service, emphasizing its goal to make a positive impact beyond business and nurture a culture of care, empathy, and social responsibility among its employees.