Samsung sets Galaxy Unpacked for July 22, teases ‘new shape’ in next Galaxy devices

• Photo courtesy of Samsung.

Samsung has officially announced that its next Galaxy Unpacked event will take place on July 22, where the company is expected to unveil the latest additions to its Galaxy device lineup and showcase new Galaxy AI experiences.

The event, carrying the theme “A New Shape Unfolds,” will be streamed live from London at 9:00 p.m. Philippine time through Samsung’s official website, Samsung Newsroom, and YouTube channel.

In its invitation, Samsung said the next generation of Galaxy devices will combine intelligent capabilities with new form factors to deliver more personal and adaptive mobile experiences in the AI era. While the company has yet to confirm the products that will be introduced, the teaser suggests a renewed focus on foldable smartphones and Galaxy AI.

Samsung’s Philippine website has also opened registration for Galaxy Unpacked, allowing customers to receive updates on the upcoming flagship devices. Registrants will also be eligible to join a promotional raffle running until July 22, subject to the campaign’s terms and conditions.

The July Unpacked event marks Samsung’s second major Galaxy launch of the year and is expected to further highlight the company’s expanding use of artificial intelligence across its mobile ecosystem.