AnyMind Group earns dual bronze at MMA SMARTIES™ PH 2025

By TechWatch PH Staff

AnyMind Group, a BPaaS company for marketing, e-commerce, and digital transformation, continued to strengthen its presence in the Philippine marketing technology space after securing two bronze awards at the MMA SMARTIES™ Philippines 2025, recognizing its work in delivering data-driven and culturally relevant digital brand experiences.

The company was awarded bronze in the Brand Experience | Marketing Impact category for the “McDonald’s McSavers Sulit-Busog (MSB) Meals Online” campaign, carried out in collaboration with McDonald’s Philippines and OMG Omnicom Media Group. 

A second bronze was earned in the Gaming, Gamification & E-Sports | Impact Media category for “Koko Krunch Gamified Tilt, Serve and Toss,” developed with Nestlé and OpenMind Philippines. 

Both campaigns were powered by POKKT, AnyMind Group’s mobile marketing platform, which focuses on driving consumer engagement through interactive in-app advertising and gamified experiences.

The MMA SMARTIES™ Awards recognize companies that demonstrate innovation and technological excellence in driving measurable business results. For AnyMind Group, the latest wins reinforce its growing role in shaping performance-led creative executions across local digital campaigns.

The recognition also builds on the company’s recent achievements, including its earlier citation as “Enabling Company of the Year,” underscoring its sustained leadership in marketing technology and digital transformation initiatives within the Philippine market.

Mayi Baviera, country manager of AnyMind Group Philippines, said the awards reflect the company’s commitment to blending creativity with data and technology to connect effectively with Filipino audiences. 

“These awards validate our goal to combine creativity, data, and technology in ways that genuinely resonate with Filipino consumers. We are particularly proud of how our work across gamification, marketing impact, and personalised experiences is helping brands connect faster and more meaningfully with their audience,” she said.

As brands continue to compete for attention in an increasingly mobile-first landscape, AnyMind’s POKKT platform has positioned the company at the forefront of immersive advertising, delivering efficiency and effectiveness for campaigns that combine entertainment, engagement, and measurable impact.