Globe unveils personalized connectivity offers and customer experiences

• IN PHOTO: Globe leaders at the latest The Blueprint by Globe, where the company unveiled new ways to make connectivity more convenient, rewarding and personal for customers.

Globe has introduced new services, partnerships, and customer programs aimed at making connectivity more convenient, rewarding, and personalized.

The initiatives were presented during the August edition of The Blueprint by Globe, the company’s platform for announcing developments across its mobile, home internet, roaming, and digital lifestyle businesses.

Unlike the first two Blueprint events of 2026, which highlighted how connectivity supports work, education, livelihoods, mobility, and relationships, the latest event focused on helping customers gain more value from their connections.

“Connectivity means different things at different moments for every customer. Sometimes it’s about being able to reach someone when it matters, while other times it’s about making everyday tasks easier or simply enjoying more of what they love,” said Globe Chief Marketing Officer KD Dizon.

Dizon said the company is working to improve the reliability of its systems and applications while developing services tailored to different customer needs.

Among the programs announced was the return of 917 GDay, Globe’s annual customer celebration, which will offer rewards and other promotional experiences.

The company also introduced Globe Circle, a program for customers who use Globe for both mobile and home connectivity. Members will have access to additional benefits, rewards, and experiences across the two services.

Globe also unveiled offers involving international roaming, digital lifestyle services, and home internet. Its new partnerships include short-form entertainment platform ReelShort, fitness platform Strava, and Meta AI.

According to the company, these collaborations are designed to give subscribers more ways to access entertainment, fitness tools, and artificial intelligence services through their Globe connection.

New roaming and home internet offers will also provide customers with additional options when traveling or connecting from home.

Globe highlighted its support for Green GSM, an all-electric ride-hailing service that operates VinFast electric vehicles. The initiative provides customers with another mobility option while creating opportunities for drivers to take part in the transition to electric transportation.

Meanwhile, Globe’s prepaid brand TM is marking its 25th anniversary with a year-long series of rewards and community activities.

Nationwide TeaM Fair caravans will feature games, activities, and prizes. The celebration will culminate in the TeaM Fair Concert on September 12, with performances by Dionela and SB19.

Through the newly announced initiatives, Globe is expanding its services beyond basic connectivity by offering rewards, digital experiences, mobility options, and benefits tailored to how customers work, travel, and spend their leisure time.