DITO launches ‘Kaya DITO’ campaign, showcases fastest network for Filipino digital aspirations

• From left to right: Atty. Adel Tamano, Chief Revenue Officer; Miriam Choa, Head of Mobile Business; and Jasper Evangelista, Director of Brand Marketing

By San Matildo

DITO Telecommunity underscored its commitment to empowering Filipinos with next-generation connectivity through the launch of its new campaign, Kaya DITO, held at Manila House in Bonifacio Global City.

Recognized by global mobile analytics firm Opensignal as the Philippines’ fastest mobile network, DITO highlighted how its True 5G standalone technology and comprehensive ecosystem of services are helping transform digital aspirations into everyday realities for millions of Filipinos.

“For too long, outages, dropped calls, and overpriced data have been treated as normal. Let us say it bluntly: It is not normal. Every Filipino has limitless potential when equipped with the right tools, and the game is now changing since DITO has joined the fray and taken up the cause to disrupt the status quo—to deliver inclusive, next-gen technology to the  Filipino people. “Kaya DITO!” is our battle cry to symbolically break that cycle, because we truly believe that Filipinos deserve better,” shared by DITO Telecommunity President Eric Alberto in the event.

At the launch, the company introduced its range of products and services designed to give subscribers more value and convenience. DITO’s prepaid solutions are anchored on its Level-Up Packs with ViLTE technology, making it the only telco offering unlimited DITO-to-DITO HD video calls along with flexible data packages and entertainment inclusions such as Viber and Prime Video. For postpaid users, DITOFlexPlan 888 offers generous data and premium inclusions at prices suited for Filipino households, proving that premium connectivity need not be out of reach.

Families can also take advantage of DITO WoWFi Pro 365, a year-long unlimited home internet plan designed for seamless connectivity without the hassle of top-ups or complicated installations.

Meanwhile, the DITO App continues to serve as one of the most comprehensive digital platforms in the industry, allowing subscribers to manage their accounts, purchase load, access rewards, and enjoy round-the-clock support all in one place.

Rodolfo “GenBoy” Santiago, DITO’s Chief Technology Officer, stressed that the company’s future-ready infrastructure is what makes its services stand out. “From day one, we made the deliberate choice to build a true 5G Standalone network, not just marginal upgrades to legacy systems. This decision allows us to deliver the real 5G experience — faster speeds, lower latency, higher capacity, and maximum reliability,” he said.

Since its commercial launch, DITO has grown its subscriber base to more than 15 million DITOzens. Brand and Marketing Director Jasper Evangelista said this growth reflects a deeper purpose.

“This deeper purpose of inspiring ordinary Filipinos to reach out for more and effecting real change—this is what motivates all of us at DITO,” he said.

Chief Revenue Officer Atty. Adel Tamano added that the telco has not only met but also exceeded its commitments.

“Kinaya Namin. We delivered—and in some areas, exceeded our promises. Every milestone we achieve represents a digital aspiration realized for the ordinary Filipino. DITO has built leadership not through claims, but through comprehensive digital solutions built on proven network performance.”

He also shared that instead of asking Filipinos to settle for what’s just available, “We’ve listened to the market and have taken on the challenge of delivering on their digital aspirations. Kaya Mo – we believe every Filipino has the potential to achieve more when equipped with the right tools and services that get them. Kaya Namin– because we have the capabilities, technology, and service excellence to make it happen. And ultimately, we want every Filipino to recognize that they have a superior choice to be part of our growing telecommunity, Kaya, DITO na tayo!”

Meanwhile, According to DITO’s Brand & Marketing Director, Jasper Evangelista, “This deeper purpose of inspiring ordinary Filipinos to reach out for more and effecting real change—this is what continues to motivate all of us DITO employees.”

He said this was the key to building brand love in a tribe of over 15 million DITOZEN subscribers, in such a short time frame. And as DITO continues to connect more Filipinos, they’re proving that when purpose drives performance, remarkable things happen—one empowered subscriber at a time.