AnyMind Group launches Avatar Bank feature to accelerate AI-powered live commerce

By TechWatch PH Staff

Business-Process-as-a-Service (BPaaS) company AnyMind Group has introduced the Avatar Bank feature on its AI-powered live commerce platform, AnyLive, enabling brands to select from a pre-existing pool of AI avatars for their livestreams.

The new feature is designed to reduce production time and costs for brands running live commerce activations. Instead of creating new, customized avatars for each campaign, marketers can now choose from a diverse library of AI hosts—allowing livestreams to go live in as little as one week.

“This update makes it easier than ever for brands to incorporate AI avatars into their live commerce efforts,” said Kosuke Sogo, CEO and co-founder of AnyMind Group. “We are already seeing the Avatar Bank successfully utilized by brands in Thailand, Malaysia, and Vietnam. By continuing to leverage our technology and local expertise, we’ll expand our AI avatar lineup to provide brands with more choices—helping them achieve maximum results with minimal effort.”

AnyLive leverages artificial intelligence to create multilingual, 24/7 livestreams powered by AI avatars. The platform also automates data collection and visualization for both AI-led and human-hosted livestreams, enabling real-time insights to improve performance and engagement.

According to Mayi Baviera, Country Manager of AnyMind Group Philippines, the Avatar Bank opens new possibilities for Filipino brands and creators embracing AI-driven commerce.

“Here in the Philippines, we’re working closely with creators exploring the potential of AI-powered live commerce,” Baviera said. “For brands, the Avatar Bank introduces speed and cost efficiency—campaigns can now go live in days rather than weeks. Filipino audiences are highly social and digital-first, so this innovation helps brands connect with them through localized, engaging content at the right time.”

The Avatar Bank feature complements AnyMind’s broader goal of merging technology and human creativity in marketing and e-commerce, providing enterprises across Asia with scalable, adaptive tools for digital transformation.