Why prepaid fiber is catching on: Globe reports 37% growth in GFiber Prepaid

• Photo from Pixabay

By TechWatch PH Staff

Prepaid fiber internet, once considered a niche experiment, is fast becoming a mainstream option for Filipino households.

Globe reported that its GFiber Prepaid service grew by 37 percent in the second quarter of 2025, pointing to a shift in how families across the country are choosing to stay connected.

Unlike traditional broadband with monthly contracts and fixed terms, prepaid fiber works much like mobile load: it can be topped up when needed, offering more control over household budgets. That model is resonating with consumers.

Abby Cardino, VP for Broadband Brand Management at Globe, said the company is committed to enhancing accessibility for Filipino households nationwide. “GFiber Prepaid exemplifies the impact of truly listening to our customers. Our approach has always been about simplicity, flexibility, and putting control in their hands. The growth we’re seeing is only the beginning,” she said.

Customers are not only signing up, they’re staying. Reload rates hit 68 percent, the highest in its segment, while average daily top-ups grew more than 4.5 times compared to the 2024 average. These numbers point to the rising demand for flexible and affordable prepaid fiber services among Filipinos.

The service’s growing popularity is also tied to accessibility. Applications are quick, reloads are integrated into the GlobeOne app, and top-ups are being rolled out to sari-sari stores—turning prepaid fiber into something as familiar and convenient as buying mobile load. Localized barangay offers are also being tested to cater to specific community needs.

GFiber Prepaid’s rise helped push Globe’s overall fixed broadband base to 1.5 million users, up from 1.2 million last year. Fiber services now contribute over 90 percent of the company’s broadband revenues.

“With localized barangay offers and easy top-up options, GFiber Prepaid is built around the realities of everyday life, whether for online learning, remote work, or staying close to family and friends. By listening to what customers truly need, it has become a trusted partner for households across the country, helping families thrive in today’s digital world,” Cardino said.