Maya joins THINKaMuna Pilipinas to strengthen fight against online financial scams

• Maya joins THINKaMuna Pilipinas Council. From left: Charles Lejano, MediaQuest Corporate Affairs and Communications Head; Christopher Lizo, MediaQuest Chief Financial Officer; Ricky Vargas, MediaQuest President and Chief Executive Officer; Orlando Vea, Maya CEO-Founder and Maya Bank Co-Founder; and Kristoffer Rada, Maya Corporate Affairs Head.

Digital bank and fintech platform Maya has joined MediaQuest’s “THINKaMuna Pilipinas” advocacy, expanding the initiative’s focus on financial scam awareness as online fraud continues to evolve.

The collaboration combines media literacy and financial education to help Filipinos become more informed, discerning, and resilient digital citizens through educational content and community-based programs on scam awareness, fraud prevention, and responsible digital engagement.

The partnership comes as more Filipinos adopt digital financial services, increasing the need for stronger digital literacy and online safety practices.

Launched by MediaQuest in 2024, THINKaMuna Pilipinas promotes media and information literacy by encouraging users to pause, verify, and think critically before acting online. With Maya joining the initiative, the advocacy is broadening its scope to include financial scam awareness and safer digital financial habits.

“Media literacy is no longer just about distinguishing real news from fake news; it is our critical shield for everyday survival,” said MediaQuest President and CEO Ricky Vargas.

“Partnering with Maya allows us to extend the THINKaMuna philosophy directly to millions of Filipinos who need to be protected from financial scams. Before you click, share, or transact online, we want every Filipino to pause, verify, and protect themselves from these predators,” he added.

Maya CEO-Founder and Maya Bank Co-Founder Orlando Vea emphasized the growing connection between financial services and digital literacy.

“Digital finance creates greater opportunities for more Filipinos, but trust and safety must grow alongside adoption. Financial education today goes hand in hand with media and information literacy,” Vea said.

THINKaMuna Pilipinas is a collaboration among MVP Group companies, including MediaQuest, TV5, Cignal, The Philippine STAR, BusinessWorld, PLDT, Smart, and Maya.

THINKaMuna Pilipinas is a collaboration among MVP Group companies, including MediaQuest, TV5, Cignal, The Philippine Star, Businessworld, PLDT, Smart and Maya. Standing, from left: Red Redrico, Media5 Head of Integrated Creatives; Charmaine Briones, Media5 Production Coordinator–Integrated Creatives; Princess Daquigan, MQ Digital Marketing Manager; DJ San Jose, Media5 Associate Creative Director–Integrated Creatives; Nick Wilwayco, Maya Head of Corporate Communications and Public Relations; Jackielyn Diola, Maya ESG Officer; Mon Isberto, MediaQuest Corporate Communications Consultant; Steff Salac, MediaQuest Corporate Affairs and Communications Manager; Kimmie Llanes, MediaQuest Corporate Affairs and Communications Supervisor. Seated, from left: Charles Lejano, MediaQuest Corporate Affairs and Communications Head; Christopher Lizo, MediaQuest Chief Financial Officer; Ricky Vargas, MediaQuest President and Chief Executive Officer; Orlando Vea, Maya CEO-Founder and Maya Bank Co-Founder; and Kristoffer Rada, Maya Corporate Affairs Head.

Since its launch, the advocacy has received regional recognition, including the Asia Design Prize 2026 in the Communication category and the Gold Award for Most Innovative Corporate Social Responsibility Campaign at the Marketech APAC Next Awards Philippines 2025.

According to Maya, the partnership builds on its ongoing efforts to promote safe participation in the digital economy through fraud prevention technologies, customer protection features, public awareness campaigns, and industry collaborations.

By integrating media literacy with financial literacy, MediaQuest and Maya aim to equip more Filipinos with the critical thinking skills needed to recognize online threats, make informed decisions, and navigate digital platforms more safely.