Meta expands subscription offerings across Facebook, Instagram, WhatsApp

• AI-generated photo

Meta has started rolling out new subscription offerings for its major social media platforms, including Facebook, Instagram, and WhatsApp, as the company moves to expand revenue sources beyond digital advertising, according to online reports.

The new subscription services, reportedly branded as “Plus” plans, introduce additional customization and premium features for users across Meta’s platforms. Online reports said Instagram Plus and Facebook Plus are expected to offer features such as enhanced profile customization, advanced story tools, audience insights, and special reactions, while WhatsApp Plus focuses on messaging personalization features.

Meta is also reportedly testing AI-focused subscription tiers in selected markets.

Online reports noted that the new subscriptions are separate from Meta Verified, the company’s existing paid verification service that offers account verification, impersonation protection, and customer support features.

The rollout also signals Meta’s deeper push into AI-powered consumer services, with reports suggesting that future subscription offerings may include premium artificial intelligence capabilities integrated into Meta’s platforms and products.