DOST, Lazada team up to empower MSMEs in digital marketplace

• DOST Secretary Renato U. Solidum Jr. (seated, left) together with Lazada Philippines John Kenneth Estiller formalized the partnership with the e-commerce platform that will benefit local MSMEs in expanding their market reach. Also, in photo are DOST officials (L-R) Assistant Secretary Napoleon K. Juanillo Jr., Assistant Secretary Maria Teresa B. De Guzman, and Undersecretary Sancho A. Mabborang.

By TechWatch PH Staff

The Department of Science and Technology (DOST) has sealed a partnership with e-commerce platform Lazada Philippines to help micro, small, and medium enterprises (MSMEs) expand their market reach and boost competitiveness in the fast-growing digital economy.

The collaboration was formalized through a Memorandum of Understanding signed at the DOST Central Office in Bicutan, Taguig City.

Under the agreement, DOST-assisted MSMEs will be onboarded to Lazada’s platform, giving them access to a wider consumer base through the Lazada Marketplace and LazMall.

The partnership will also integrate DOST’s oneSTORE initiative with Lazada, enhancing the digital presence and visibility of locally developed products.

To ensure sustainable growth, MSMEs will be able to tap into Lazada’s logistics, marketing, and payment systems, while also undergoing training through Lazada University, which offers modules on digital marketing, supply chain management, customer engagement, and online selling.

DOST Secretary Renato U. Solidum Jr. said the initiative underscores the critical role of MSMEs in the Philippine economy, noting that they account for more than 99 percent of businesses and provide over 60 percent of employment nationwide.

“Lazada’s partnership with the government is patriotic at its core. Your ability to reach millions makes you a powerful ally in promoting science, technology, and innovation, which are key drivers of national progress,” Solidum said.

He added that the partnership marks a milestone in the country’s growing innovation ecosystem, with the Philippines now ranking third among lower-middle-income economies.

“Through Lazada, we envision not just a selling platform but a complete ecosystem that empowers MSMEs with logistics, training, digital tools, and access to wider markets,” he said.

DOST Undersecretary for Regional Operations Engr. Sancho A. Mabborang described the agreement as a strategic alliance aimed at enhancing MSMEs’ market access, operational capacity, and digital capabilities—factors that are essential in today’s competitive business landscape.

“It is gratifying to see how that early vision has evolved and now finds a significantly enhanced platform through Lazada’s expansive reach. The synergy between DOST’s programs and Lazada’s digital marketplace opens unprecedented opportunities for MSMEs, especially those enterprises assisted by DOST, to access a wider market,” Mabborang said.

Representing Lazada CEO Carlos Barrera, John Kenneth Estiller stressed that the collaboration is designed not only to expand MSMEs’ reach but also to help them grow into larger, more competitive businesses capable of thriving in both local and global markets.

He said Lazada is committed to supporting entrepreneurs in their growth journey by providing the tools and resources needed to scale.